Get started with Instagram Studio

Welcome to Instagram Studio! This guide leads you through the tasks you need to complete to get up and running quickly.

Showing your Instagram feed on your Shopify store helps build trust and social proof by showcasing real customer photos and brand engagement. It enhances your site’s visual appeal with fresh, authentic content that updates automatically, encouraging visitors to connect with your brand on social media. By highlighting user-generated content and lifestyle imagery, you create a more engaging shopping experience that can boost conversions and grow your audience across platforms.

Follow the steps below to add your Instagram feed to your store in minutes.

On this page

• Install Instagram Studio
• Follow the setup guide
• Connect your Instagram account
• Add the block to your theme
• Next steps

Install Instagram Studio

You can install Instagram Studio from the Shopify App Store.

To install Instagram Studio:

1. Log in to the Shopify App Store.
2. Go to the Instagram Studio app listing page.
3. On the app listing page, click Install.
4. In your Shopify admin, to authorize the use of the app, click Install app.

After the app is installed, you can view and use it from the Apps page in your Shopify admin.

Follow the setup guide

When you first open Instagram Studio, you’ll be guided through a quick step-by-step setup that will help you show your Instagram feed on your online store.

The guide walks you through these steps:

• Connect your Instagram account — Allow Instagram Studio permission to read your posts.
• Add the block to your theme — Use Shopify’s theme editor to choose where the feed appears on your store and how your posts are displayed.

You can complete the setup right away, or skip a step and come back to it later. Full instructions for each step are included in this article whenever you're ready.

If you complete the setup then you're all done! You can skip down to next steps.

Connect your Instagram account

Before you can display your Instagram feed on your store, you need allow Instagram to share information with Instagram Studio. This connection is what allows the app to securely read your posts, captions, and basic account details.

To connect your Instagram account:

1. Go to instagram.com and log in to the account that you'd like to show posts from.
2. From your Shopify admin, open Instagram Studio.

3. Click Connect Instagram.

   Follow Instagram's on-screen instructions to allow access, which may include changing to a free professional account (either Business or Creator).

   A professional account gives you access to free tools that help you grow your business or followers. Personal Instagram accounts cannot be connected to third-party apps.

4. When you reach the Shopify Connect-IG is requesting access step (see the screenshot above), click Allow.

   You'll be returned to Instagram Studio and a new feed will be created for your account's media. To show the feed on your online store, add the block to your theme.

   If you don't allow access to your account, or if there's a connection error, a feed will not be created and you'll see a Could not connect to Instagram message in Instagram Studio.

   Learn more about common Instagram connection errors and how to resolve them.

5. Optional

   Edit the feed settings, then click Save.

Add the block to your theme

The Instagram Studio app block lets you add an Instagram feed exactly where you want to show it on your online store.

The app block can be added as a block in a template section, and as a section in a template.

You can add, remove, reposition, and customize the app block through the theme editor.

To add the app block to your theme:

1. From your Shopify admin, go to Online Store > Themes.

2. Find the theme that you want to edit, and then click Customize.

3. Navigate to the page and section where you want to add the app block.

4. On the sidebar, click + Add block.

5. From the drop-down menu, in the Apps section, select the Instagram Feed app block.

6. Optional

   Move the block to another location by clicking and dragging the ⋮⋮ icon.

7. Optional

   View and customize the settings for the app block by clicking the block name.

8. Click Save.

Next steps

That's it for the basics! With the initial setup complete, Instagram Studio is now ready to help you create a more engaging shopping experience for your customers. Here are some next steps that you can take to continue your journey and get the most out of the app:

• Customize your feed — From the app dashboard, click Manage feed to review and refine the posts that show in the feed.

• Upgrade your plan — Upgrade your plan to show more posts, show the number of post likes, show the number of post comments, sort posts by most liked, filter posts by keywords, create additional feeds, connect to additional Instagram accounts, and more.

• Try our Tabs Studio app — Our Tabs Studio app organizes your product information into beautiful tabs or accordions, making it easier for your customers to quickly find details, reviews, and specifications without scrolling endlessly.

• Try our Descriptions Studio app — Our Descriptions Studio app lets you show metafields and other product and variant information that updates live as variants are selected, all without writing any code.

We hope you enjoy working with Instagram Studio! If you have any questions or need any assistance, then please don't hesitate to reach out. We'll be happy to help however we can!